Highlights from the WSJ’s ECO:nomics Go

Today’s Wall Street Journal featured a section entitled ECO:nomics 

If you’ve got time to peruse, it won’t be time wasted. There is a breadth of coverage on topics ranging from fracking to consumer behaviors; capturing perspectives politicians and business leaders including Bill Gates and T. Boone Pickens.  For those of you with less time on your hands, herein I’ve captured a few quotes from some of the articles:

In B-to-B, when you’re a supplier to another company, your activities in the green space are much more important than in the consumer space. It sounds counterintuitive, but there isn’t a company out there that isn’t trying to change something in the green space. If you’re a supplier, you’re held to very high standards around that.

Betty Noonan, SVP, Panasonic Consumer Marketing NA Five Challenges – and Solutions

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We try to operate under the principle that, if we do things that improve sustainability, in the end that’s a good thing for humanity. It’s a good thing for our investors. It’s a good thing for the company. And in the end profits will be realized.

David M. Rubenstein, Co-founder and Managing Director, Carlyle Group The Private Equity/ Sustainability Link

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I called up one of our leading oil companies and said, “What’s the story on fracking?” This was a week ago. He said, “Well, it’s not as bad as the environmentalists say and it’s not as safe as the oil companies say.”

Jerry Brown, California Governor The View from California

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I think for society’s sake, we need to fund basic energy research at least twice as much as we do right now. And for some of these things, you have to put on a serious carbon tax.

Bill Gates, Chairman and Founder, Microsoft Corp In Search of One Energy Miracle

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Every one of our landfills has a very sophisticated piping system with a negative suction that pulls all of the methane gas to a centralized pipe. We create energy out of it by making electricity. We can convert it into diesel, and we can convert it into liquefied natural gas. So we have trucks that run on liquefied natural gas.

David Steiner, CEO, Waste Management  Garbage in Not Garbage Out

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Right now, 40% of the wash loads are done in cold water. If we could simply get every washing machine in the United States to do cold-water washing, we would provide the energy for 4.4 million households in this country and deliver 3% to 4% of the cuts in the Kyoto Protocol [an international agreement that sets targets for reducing greenhouse-gas emissions].

Robert McDonald, CEO, Proctor & Gamble  Selling Green

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There’s nothing wrong with wind. With natural gas at $6 you can finance wind. Well, today natural gas is $2.33, and you can’t finance any wind deal now. It’s all economics.

T Boone Pickens, Chairman, BP Capital Management Natural Gas as a Game Changer